一句话：通过分析500个Android广告界面并访谈15名盲人用户，揭示移动广告的可访问性问题与用户偏好。
移动广告是当代Android生态的重要组成部分，为免费应用带来收入，但作为第三方注入内容，其展示方式普遍影响用户导航；对依赖屏幕阅读器的盲人用户而言，广告的干扰尤为严重。已有文献分别研究网页广告的可访问性或移动广告的隐私与安全影响，而移动广告可访问性仍存在研究空白。该文对此展开实证研究：分析500个Android应用中的广告界面，对其中可访问性问题进行分类与考察；同时访谈15名盲人Android用户，以理解这些问题的影响、用户与广告的交互方式及其偏好。基于发现，作者讨论了开发可访问广告的设计原则与实践策略。
Ads are integral to the contemporary Android ecosystem, generating revenue for free-to-use applications. However, injected as third-party content, ads are displayed on native apps in pervasive ways that affect easy navigation. Ads can prove more disruptive for blind users, who rely on screen readers for navigating an app. While the literature has looked into either the accessibility of web advertisements or the privacy and security implications of mobile ads, a research gap on the accessibility of mobile ads remains, which we aim to bridge. We conduct an empirical study analyzing 500 ad screens in Android apps to categorize and examine the accessibility issues therein. Additionally, we conduct 15 qualitative user interviews with blind Android users to better understand the impact of those accessibility issues, how users interact with ads and their preferences. Based on our findings, we discuss the design and practical strategies for developing accessible ads.
@inproceedings{paperbot11301,
title = {"I tend to view ads almost like a pestilence": On the Accessibility Implications of Mobile Ads for Blind Users},
author = {Ziyao He and Syed Fatiul Huq and Sam Malek},
booktitle = {ICSE},
year = {2024},
doi = {10.1145/3597503.3639228}
}