一句话：分析 Business Nano Challenge 在软件工作室中培养移动应用开发者技术、软技能与商业视野的效果。
移动应用开发市场要求学生兼具技术硬技能与非技术软技能，高校培养此类人才面临挑战。PUCPR 与 Apple 合作建立软件开发工作室，采用 Challenge Based Learning 方法，其中 Business Nano Challenge（BNC）是一个兼顾开发技能与商业面向的短期挑战。本文旨在分析 BNC 的应用结果，采用案例研究法，对工作室参与者进行半结构化访谈，并用 Atlas.ti 对数据进行定性分析。结果显示，学生在 BNC 中发展并实践了软硬技能，覆盖从设计到发布的完整应用开发流程，还涉及市场调研、项目设计、营销、广告、财务资源管理、变现以及发布后的指标分析、监控和优化。研究识别出学生获得了移动应用开发市场所需的技术、非技术与商业视野等基本能力。
Developing technical (hard) skills and non-technical (soft) skills in students who want to succeed in the mobile application (apps) development market is not trivial. It represents a considerable challenge for educational institutions. A partnership between Pontificia Universidade Católica do Paraná (PUCPR), and Apple was established to achieve this goal through a software development studio. The environment uses the Challenge Based Learning (CBL) methodology to enable students to develop apps that can succeed in such a competitive market. One of the challenges is the Business Nano Challenge (BNC), a short challenge that focuses not only on the development skills but also on the business aspects. The main goal of this paper is to analyze the results of applying the BNC. Due to the characteristics of the project, the case study research method was chosen. It was carried out using semi-structured interviews with the studio participants. The data was analyzed qualitatively with the support of the Atlas.ti tool. The results show that, during the BNC, the students developed and practiced soft and hard skills, covering the entire app development process, from design to publishing. They also practiced tasks related to publishing the app, such as market search, project design, marketing, advertising, financial resources management, monetization, and post-publication as metrics analysis, monitoring, and optimizing the mobile app. It was possible to identify that the students developed fundamental competencies for the mobile application development market, including technical and non-technical skills and a business vision, essential to succeed in this area.
@inproceedings{DorsAMBRM24,
title = {Training App Developers in a Software Studio: The Business Nano Challenge Experience},
author = {Tania Mara Dors and Ana Paula Schran de Almeida and Lohine Mussi and Fabio Vinicius Binder and Sheila Reinehr and Andreia Malucelli},
booktitle = {ICSE},
year = {2024},
doi = {10.1145/3639474.3640070}
}